প্রকাশিত: ০৯ ফেব্রুয়ারী, ২০১৭ ০৭:০৪:৪৭
Every pop star knows the protocol by now: drop a track out of nowhere, everyone rushes to listen to it, watch it go viral.
Katy Perry is going for a more traditional experience for her new single ‘Chained to the Rhythm’ though, in a sense, by restricting first listens to people who seek them out.
Because she can, Perry has had disco balls scattered throughout the world that double as players of the song, which passers-by can plug their headphones into.
The disco balls have already been discovered in San Francisco and chained up outside the Moulin Rouge in Paris.